Friday Night Lights Are Bright

Each fall for the last 11 years, BrainBox created, managed and executed the Great American Rivalry Series event for over 100 top high school football games. BrainBox and our sister brand iHigh Marketing has secured a trusted relationship with High School administrators because we respect the high school environment, the tradition of the rival games and we execute flawlessly to ensure a successful Friday night experience – all 102 of them this year. Our access is unprecedented and our success unmatched.

It’s the perfect venue to reach the next generation of consumers and their parents face-to-face, one-to-one with games activated nationwide.

  • Over 550 Games
  • Over 1 million fans in attendance each year
  • Thousands of leads generated each year for our sponsors
  • Sponsors return year after year
  • US Marines a title sponsor for over 250 games
  • US Army a title sponsor for over 50 games
  • AT&T, SafeCo Insurance, Toyota, Safeway, All State and many more have invested as sponsors to reach this important audience
  • Media coverage of the game in over 150 media outlets
  • Social Media coverage is extensive as students and their families got involved in the social conversation during Rivalry week.


Find out more at

“The Great American Rivalry Series places us in one of the few places where parents and future college students are together. It is the perfect combination for us.”
– Steve Kohles, Sr. Executive Student Loan Finance Corp


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